The Northern New Mexico Toy Drive is a community-led effort dedicated to bringing holiday joy to children and families across our region. What began as a small local initiative has grown into a heartfelt movement helping more than 10,000 children every year. With the generous support of volunteers, businesses, and donors, we collect new, unwrapped toys and distribute them through trusted local partners throughout Northern New Mexico. From Santa Fe to Taos, our mission is simple — to ensure that every child experiences the magic of the holidays, no matter their circumstances.
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